ASU Denim Day
April 26, 2023
Denim Day is an international event to raise awareness about sexual violence. The content to follow is sensitive in nature and may cause uncomfortable feelings or be triggering. Please visit sexualviolenceprevention.asu.edu should you wish to connect with University or community resources.
An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator gets arrested and is prosecuted. He is convicted of rape and sentenced to jail.
He appeals the sentence. The case makes it all the way to the Italian Supreme Court. Within a matter of days, the case against the driving instructor is overturned, dismissed, and the perpetrator released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”
Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. Wearing jeans has been a statement of protest every year since. For the past 16 years, Peace Over Violence has run the Denim Day in L.A. and the USA campaign on a Wednesday in April in honor of Sexual Violence Awareness Month.
For more information visit, denimdayinfo.org/about.
ASU Denim Day history
2004 – Currently
So, mark your calendars for April 26 and follow these five easy steps:
- Download the Denim Day profile picture, Twitter and Facebook cover photos and update your social media accounts.
- Post a photo of yourself along with your denim.
- Use the hashtag #ASUDenimDay and tag @ASUSRVP
- In your post, share with others how you are raising awareness online.
- Tag 1 - 2 friends encouraging them to update their profile pictures and cover photos and to post their best denim day photo.