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Senior Vice President
Educational Outreach and Student Services
Dr. James Rund is Senior Vice President for Educational Outreach and Student Services at Arizona State University (ASU). His responsibilities include oversight of all student services at ASU and university K-12 outreach efforts.
Dr. Rund has served in various administrative capacities at ASU including Dean of Student Development, Associate Vice President for Student Affairs, Vice President for University Undergraduate Initiatives, Interim Dean and Director of the Mary Lou Fulton Institute and Graduate School of Education, and Interim Athletic Director for Sun Devil Athletics.
He is also associate professor of Higher Education in the Mary Lou Fulton Teachers College at ASU. Dr. Rund holds his Doctor of Education in Higher and Adult Education from Arizona State University.
Vice President of Outreach Partnerships
Edmundo Hidalgo currently serves as Vice President for Outreach & Partnerships within ASU’s Educational Outreach & Student Services. In an effort to improve individual and collective economic prosperity through education, Hidalgo leads ASU’s efforts to develop a comprehensive approach to outreach to include private and public-sector partnerships. Edmundo previously served as Chief Executive Officer of Chicanos Por La Causa, Inc. (CPLC) since 2008. Prior to being appointed CEO, Edmundo had served as CPLC’s Chief Operations Officer since 1999. A few of Edmundo’s accomplishments are: Hispanic Business Magazine named Edmundo as 1 of 50 - 2014 Most Influential Hispanics in the USA, Arizona Business Magazine’s 2014 - 25 Most Influential Minority Business Leaders, Maricopa County Community Colleges 2013 HERO of Education and he was also awarded the 2011 Organization for Nonprofit Executive Innovation Award. Edmundo grew up in the southern Arizona town of San Luis. He earned his B.A. in Economics in 1988 and received his MBA from Arizona State University in 2000.
Vice President of Student Services
Jennifer Hightower serves as the Vice President for Student Services with responsibility for oversight of student service operations including University Housing and Dining Services, Career Services, Sun Devil Fitness, the Memorial Union, Fraternity and Sorority Life, and student clubs and organizations. In addition Jennifer currently serves as the Interim Dean of Students Tempe, with oversight of student conduct, international and cultural programs, advocacy and other student affairs areas.
Prior to ASU, she spent 15 years at Carnegie Mellon University where she served as Dean of Student Affairs. She has also held positions at the University of Iowa and Yakima Valley Community College. Jennifer holds a Master of Arts degree in Higher Education from the University of Iowa.
Vice President of Educational Outreach
CEO, ASU Preparatory Academy
Beatriz Rendón is Vice President of Educational Outreach at Arizona State University (ASU), where she is responsible for building and diversifying the pipeline of college-going students into ASU. She also serves as the Chief Executive Officer of ASU Preparatory Academy, ASU’s innovative, PreK-12 public charter school, currently serving over 2000 students across a diverse socioeconomic spectrum, “turning around” one of its campuses which was inherited as a failing school in 2009. ASU Prep’s mission and achievements to date illustrate that all students from all socio-economic backgrounds can achieve a four-year university degree, compete globally and contribute to their communities. Prior to joining ASU in 2010, Beatriz served as Executive Director of Strategic Alliances for the Critical Path Institute, Chief Business Officer for the Tucson Unified School District, and worked 12 years in several executive capacities at the Chicago Public Schools, the third largest school district in the country, including leading “Renaissance 2010,” an initiative to open 100 independently operated schools by 2010. Beatriz is originally from El Paso, Texas. A first-generation college student, Beatriz holds a Juris Doctorate from Loyola University Chicago School of Law, a Masters of Public Policy from the University of Chicago, Harris School of Public Policy, and a Bachelor of Arts degree from the University of Arizona in Political Science.
Deputy Vice President
Julie Young is the Deputy Vice President of Educational Outreach and Student Services and the CEO of ASU Preparatory Academy Digital. Julie is the leading voice for revolutionizing K-12 online education on the global stage. As the founding President and CEO of Florida Virtual School, she and her team grew the organization from a handful of students in 1996 to a highly acclaimed online school using personalized, next generation learning solutions. Young and her team grew FLVS into a diversified, worldwide organization creatively serving over 2 million students in 50 states and 68 countries worldwide.
Julie started her career as an elementary educator, and continues to use that lens today as she designs internationally connected and engaging models of education, that keep students at the center. Julie continues to put her expertise as the leading authority on virtual and online education to use as she advises a number of entrepreneurial education and technology organizations including, USDLA, iNACOL, WGU, DreamBox Learning and beyond.
Julie graduated with a MEd from the University of South Florida following her undergraduate work at the University of Kentucky.
Associate Vice President of Counseling and Health Services
Dr. Aaron Krasnow is Associate Vice President, ASU Health Services and Counseling Services. He is responsible for Health and Counseling Services for all ASU campuses as well as leading efforts in ensuring student emotional and psychological well-being, and supervision of ASU Wellness. Aaron began his tenure at Arizona State University in 2003 with various roles within ASU Counseling. In 2010 he moved into the role of Dean of Students at ASU's Polytechnic campus and served in this role until 2014. Aaron is an Arizona-licensed Clinical Psychologist and has been an instructor in ASU’s Fulton Colleges of Engineering and Mary Lou Fulton Teachers College. Aaron has published on the treatment of anxiety disorders and presented nationally on topics such as counseling center management, suicide prevention, clinical service innovation, and student services best practice. He is also the former Chair of the American Psychological Association, Division 17 Section on College and University Counseling Centers. Aaron received a Ph.D. in Clinical Psychology from Clark University.
Deputy Vice President and Dean of Students
Dr. Joanne Vogel serves as the Deputy Vice President and Dean of Students (Tempe) where she has responsibility for student clubs and organizations, international and cultural student engagement, student advocacy, student conduct, and new student and family programs. Prior to ASU, Dr. Vogel filled various administrative and faculty roles at SMU, the University of Central Florida, Stetson University, the Devereux Foundation, and Rollins College.
Dr. Vogel has published and presented on topics related to college counseling, family systems, childhood abuse, compulsive behaviors, domestic violence, heartbreak, bereavement, and relationships. Dr. Vogel co-authored a book on childhood fears, stress, and trauma and a chapter on assessment in couples counseling. Currently, she serves on the editorial board for the Journal for Creativity in Mental Health.
Dr. Vogel earned her A.B. in History and Political Science from Duke University, M.S. in Mental Health Counseling from Stetson University, and Ph.D. in Counselor Education and Supervision from the University of Central Florida.
Dean of Students, West
Cassandra Aska is the Dean of Students at Arizona State University West. Prior to becoming Dean of Students, she served as the Associate Dean of Students both at the West and Downtown Phoenix locations, the Assistant Dean of Students and Director for Student Engagement at the Downtown Phoenix location, as well as Assistant Director for Residential Life and Coordinator for Student Leadership Programs at the Tempe location. Throughout her 15 years at ASU, Dr. Aska has spearheaded university initiatives that advance student involvement, responsibility, service, inclusion, and overall success.
With 18 years of experience in higher education, her focus centers on connecting students to their passions, while supporting their academic success through policy, practices, programs, facilities, and services. Cassandra earned her Bachelor of Arts degree in Biology from St. Johns Fisher College, a Master of Education in Counseling and Student Personnel Services from University of Maryland College Park, and her Doctor of Education in Leadership and Innovation from Arizona State University.
Dean of Students, Polytechnic
Over the past 20 years, Lance Harrop has served students at Arizona State University in several leadership positions. He currently serves as the Dean of Students at the ASU Polytechnic campus and Executive Director of ASU’s Disability Resource Center, which serves students with disabilities across all ASU locations. Lance began his tenure at the ASU Tempe campus in 1996 before transitioning to Downtown Phoenix in 2006 to help establish the new ASU Downtown Phoenix campus. He has also served as Assistant Director and Director of the Disability Resource Center and Associate Dean of Students at the ASU Downtown Phoenix campus. Lance prides himself as an educator and has a passion for student success. Additionally, he is either currently or has previously served in various roles within the community, including serving on the board of advisors for Disability Compliance for Higher Education. Lance holds a Master of Education degree in Higher Education Leadership from Northern Arizona University, and is currently pursuing his Doctorate degree in Leadership Innovation from Arizona State University.
Dean of Students, Downtown Phoenix
Dr. Sharon Smith is Dean of Students at Arizona State University Downtown Phoenix. In this role, she is responsible for creating a comprehensive student experience through fostering academic and personal success for all students. Additionally, Dr. Smith has university-level responsibility for Culture @ ASU. During her tenure at ASU, Dr. Smith served as Dean of Students, West, Associate Dean of Students with responsibility for Student Conduct, ASU TRIO programs and Engagement, as well as various positions as program director and program coordinator for NIH, Department of Education grants and advising pre-health students. Dr. Smith serves as co-principal investigator for five Department of Education TRIO grants totaling over $4 million dollars in funding. Dr. Smith earned her Doctorate in Higher and Postsecondary Education from Arizona State University.
Associate Vice President of Student Services
Dr. Georgeana Montoya is the Associate Vice President of Student Services. She is responsible for creating a holistic student experience which results in student success, learning and development. Dr. Montoya also provides oversight to ASU Career Services for strategic employer development initiatives. Georgeana began her tenure with Arizona State University in 1993 with various roles in Intercollegiate Athletics.
In 2000, she moved to the Department of Residential Life serving as the Operations Manager and later in several leadership positions, including Assistant Director for Housing Services and Associate Director for Residential Life. She helped establish the new Downtown Phoenix campus in 2006 as the Director for Student Affairs Administration, and was appointed the Dean of Students in 2008 and Assistant Vice President in 2014. Georgeana holds her Doctorate in Higher and Adult Education (Ed.D.) from Arizona State University.
Associate Vice President
Safali Patel Evans serves as the Assistant Vice President and Chief of Staff to the Senior Vice President for Educational Outreach and Student Services. In her role, she is responsible for managing the day-to-day operations of the Office of the Senior Vice President and works closely with the senior leadership team to ensure strategic objectives and priorities are being advanced. Additionally she coordinates New Student and Family Programming, fiscal, human resource and data needs and serves as the Deputy Title IX Coordinator for students. Safali began her tenure at ASU in 1994 serving in various roles with Greek Life and Student Activities and she has also served as the Assistant Director for Undergraduate Admissions and helped to launch a unique certificate program in the W. P. Carey School of Business in partnership with the Ford Motor Company. Safali holds a Masters of Higher Education degree from Arizona State University.